East Asia the target for Canadian CBD firm's range of sleep aid products
While Dream Water does not contain any CBD, the firm is currently in the midst of formulating a CBD solution to be sold in target markets where the import, distribution, purchase and consumption of health supplements containing CBD are legal.
In addition to the original Dream Water sleep shot, the product is also available in powdered form, as well as in new formulations such as a health and beauty product, which contains collagen and biotin.
The product, a zero-calorie sleep aid, is presently available in 30,000 stores in North America, and was designed to help address the sleep disorders from which an estimated 40% of Canadians reportedly suffer.
Dream water contains just three ingredients — melatonin, GABA (gamma-aminobutyric acid) and 5-HTP (5-Hydroxytryptophan) — to help users fall and stay asleep, as well as to improve their quality of sleep.
Speaking to NutraIngredients-Asia, Harvest One president Tucker Wright said: “All our ingredients are sourced from China as synthetics.
“Uniquely to us, we have two sleep ingredients (melatonin and 5-HTP) to one relaxation ingredient (GABA), whereas the majority of sleep aids use artificial ingredients that create grogginess and / or only have melatonin as a sleep active; this tends to produce mixed results.”
He added that the three ingredients had been trademarked as Sleep Stat, and the CBD version of the product would contain Sleep Stat along with 10mg of CBD.
He also believes Dream Water will be able to leverage its existing reputation for ease of market introduction and distribution of its CBD product.
“We are excited to use our brand equity in Dream Water with the addition of CBD, as opposed to many companies trying to create new brands that have CBD and sleep actives in its products. Early conversations with retailers are very encouraging for the use of our established brand presence.”
Recently, the brand also received the NSF International Certified for Sport designation. The certification means that specific Dream Water lots were tested to ensure that it contained the declared ingredients and in the amounts listed, which aids in purchase decisions athletes make when selecting supplements.
Dream water recently entered into supply agreements with major retailers, Walmart US and Kroger, adding to existing agreements with Shoppers Drug Mart, Loblaws, Circle K, Canadian Tire, Amazon, Hudson News, and many others across North America.
These new agreements will further increase the availability of the product beyond the current 30,000 store where Dream Water is already being sold.
Aid for APAC
Now, Harvest One is targeting key markets in East Asia with Dream Water — namely, China, South Korea and Japan.
Wright said: “Obviously we are eager to be on the entry level of CBD products in the region when allowed, but have a lot of work to do first in establishing our existing brands.
“We will be going to APAC in the fall to see our product on the market, as well as work on building plans on an even larger scale.”
Wright further explained that Harvest One had prioritised these markets due to the “extremely strong presence” its partner (whose identity the firm has chosen not to disclose) has in China and South Korea.
The growing popularity of CBD supplements and functional foods in Japan has also made it a big target, and the company plans to eventually distribute its products across the entire APAC region.
Wright said, “Sleep and pain management are problems all around the world, and we are excited to grow our brand in those strong markets to help become the global leader in natural sleep products.”