WATCH: Sports nutrition - three exclusive insights on APAC's protein powder market

By Tingmin Koe

- Last updated on GMT

Related tags protein powder APAC Taiwan

APAC countries have some of the most expensive protein powders per serving, while Chinese consumers have the most positive perception of such products, according to new findings from Lumina Intelligence.

Lumina Intelligence​ is a market insights platform operated by William Reed, the publisher of NutraIngredients-Asia.

According to the report, protein powders are most commonly priced between US$0.60 and US$0.80 per serving. However, the pricing varies from region to region.

Protein powders are “the most expensive”​ per serving in APAC, as seen in the case of Taiwan, where the average price per serving is US$2.40 while Poland is about three times lower at US$0.70.

In pricing, APAC countries have both the highest average prices, and most capricious pricing structure. For China, Taiwan, Japan and South Korea, this is because they are newer markets, and brands are still finding their feet,” ​according to senior market analyst Tom Morgan.

Watch the video to find out more.

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