Vitafoods Asia 2019

WATCH: Morishita Jintan provides country breakdown of probiotic markets in Asia

By Guan Yu Lim contact

- Last updated on GMT

Related tags: Vitafoods Asia, Asia, Probiotic

China is the fastest growing Asia market for probiotics, but South East Asia is fast gaining traction, according to Morishita Jintan.

At the Vitafoods Asia exhibition in Singapore, Yuji Sakuta, manager at the international business department, told NutraIngredients-Asia​: “East Asian countries like Japan, Korea, and Taiwan are sophisticated probiotic markets with advanced biotechnology​.”

In South East Asia, he said the most advanced probiotic market is Singapore, however the largest is still Indonesia, due to its 260m-strong population.

He observed that there were some probiotic trends that were country-specific. For instance, in Japan, he said people cared more about probiotic products that could relieve constipation.

On the other hand, countries like Vietnam face sanitation issues, hence people there look for probiotics to treat diarrhoea.

Despite some differences between countries, Sakuta said an overall trend in Asia was infant probiotics as people were becoming more aware of improving infant health. The China market largely led this trend.

On the challenges of bringing Japanese probiotics into Asia, Sakuta explained: “Japanese formulas typically add more [ingredients] to make it attractive.”

However, this makes registration more difficult: “The more ingredients you use in your product, the more documents you need to submit​,” he added.

Watch the video to find out more.

Related news

Show more

Related products

show more

Proven Efficacy of Delphinol® on Bone Health

Proven Efficacy of Delphinol® on Bone Health

Anklam Extrakt GmbH | 01-Nov-2019 | Research Study

Within the course of a preclinical study covering in vitro and in vivo analyses, the effect of a polyphenol-rich maqui berry extract (Delphinol®) on bone...

HRB are ideal probiotics for human health

HRB are ideal probiotics for human health

Morinaga Milk Industry Co., Ltd. | 01-Nov-2019 | Technical / White Paper

Evidence is accumulated that the physiological benefits of probiotics bifidobacteria are not only strain-specific but also dependent on their residential...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars

Nutra Champions Podcast

Nutra Champions Podcast