WATCH: APAC leading global probiotics e-commerce sales, with Malaysia the largest within SEA - Lumina Intelligence

By Tingmin Koe contact

- Last updated on GMT

Related tags: Probiotics, e-commerce, Lumina Intelligence

Asia-Pacific is leading global probiotics e-commerce sales, with sales climbing 38 per cent between 2019 and 2020, and an estimated growth of 17 per cent for this year.

A further breakdown shows that within the South East Asia, Malaysia is the largest probiotics e-commerce market, with Vietnam and Thailand trailing behind.

Indonesia, on the other hand, is the fastest growing market, albeit from a small base.

This is according to new data gathered by Lumina Intelligence​ – a market insights platform operated by William Reed, the publisher of NutraIngredients-Asia.

Its latest report “Probiotic Supplements in E-commerce” analysed the e-commerce market size, company, brand, and e-commerce retailer market share of 25 global markets – of which, 10 are from APAC, including four South East Asian markets.

With its robust e-commerce ecosystem, China is no doubt the largest probiotic e-commerce market in APAC, followed by Japan.

Within South East Asia, Malaysia is the leader, with Vietnam closely behind.

“Asia is a region of opportunities for growing both big brands and new brands. Competition is very high in established markets, but the competitive landscape is still changing, especially in the e-commerce space in the less established markets such as South East Asia.

“Therefore, it is now a good time to enter South East Asia and secure a strong position in the e-commerce space,”​ Ewa Hudson, director of insights at Lumina Intelligence told NutraIngredients-Asia.

In fact, the report has showed that regional and local brands are fast rising in capturing the market share.

WATCH the video to find out the leading and the fastest growing probiotics brands in SEA’s e-commerce market.  

To find out more about the report and how to purchase the data spanning 25 markets, contact sueann.peh@wrbm.com​ 

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