The vitamin and mineral (VMS) category will continue to trend towards meeting the needs of individuals of different ages, life stages, and gender, according to GSK consumer healthcare, which highlighted how this is driving its NPD.
Japanese supplement maker FANCL is expanding into general trade in China following strong interest in its products on cross-border e-commerce – with its age-based range proving particularly popular.
South Korean probiotic supplement brand Youguth has launched its fermented red ginseng with probiotic supplement for immune health in Singapore, with aims to tap on the gifting culture to promote sales.
Kerry says it sees significant potential for the children’s formula industry in China, but has also underlined the vast opportunities for high-value dairy products for the healthy ageing sector.
Belgium start-up MY Health, which specialises in spore-forming probiotics (sporebiotics), is expanding into Asia, with India and greater China in the plans for products that tackle the side-effects of proton pump inhibitor medications.
The makers of UK-based healthy snack brand Eat Real is planning to launch into China later this year, its second attempt at cracking the highly lucrative market.
India energy bar brand Happy Bars will soon be launching a protein bar, followed by a vegan bar later down the road, as it seeks to cater to the rising demand for active nutrition and vegan products in the country.
Japanese health foods and skin care manufacturer Q’sai has launched a skin health supplement, along with new skin care products, and has plans to venture into the healthy ageing segment following its recent acquisition.
China’s functional food start-up BUFFX is gearing up to launch 16 new products as part of its target to achieve RMB100 million (US$15m) in sales this year.
Doctor’s Best will be expanding its nicotinamide mononucleotide (NMN) product offering in China this year as product sales hit RMB$64m (US$9.8m) in 2020.
In this round-up, we look at what brands are up to. For Swisse, it is embarking on halal-certification for its products as it expands its presence in South East Asia, while CP Foods is working on hemp-based ready-made foods as the country relaxed restrictions...
New Zealand nootropic company Ārepa is investing over NZ$2 million (US$1.4m) on a series of brain health and performance clinical trials as it looks to create the world’s smartest drink.
Swisse has launched a halal-certified multivitamin in Singapore and is planning to launch more of such products in the region, with Malaysia and Indonesia the next go-to markets.
