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The industry will continue to move towards tailored or personalised vitamin programmes. ©iStock

OPINION: Why multivitamin sales continue to rocket in Australia

By Gary Scattergood

Data shows that vitamins, minerals and supplement sales in Australia recorded almost 70% growth since 2013, while multivitamins excluding minerals grew by 34% in 2017 alone. Complementary Medicines Australia’s health economist Aiden Essery explains why.

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