Studies around the world show that consumers are increasingly attracted to brands that have similar values to their own. Sustainable or “green” practices are often near the top of these values. Smart brands need to not only create the image but to also provide tangible ways to stand behind it. One way is to align with transparent ingredient brands who can demonstrate real-world impact on the environment. Glucosamine is the world’s most popular supplement taken for joint pain, and GlucosaGreen® production eliminates over 98% of the water and solid waste of traditional glucosamine production.