A probiotic beer developed by researchers from the National University of Singapore (NUS) has finally hit the market, launched by start-up Probicient in collaboration with bar and restaurant chain Brewerkz.
In this round up of developments related to the Japanese health foods market, we look at how some firms, such as Kirin and Ezaki Glico have launched beer and coffee that produce fat-reducing and stress relieving functions respectively.
Kirin — which has its roots in the beer business — has launched a nine-year plan to better align its food, nutrition and pharma sections, with a major focus on health and wellness.