Beverage products entering the Middle Eastern market need to be clean label and low in sugar in order to gain a strong local foothold, with both regulatory pressure and consumer demand firmly pushing trends in this direction.
To keep pace with the changing needs of consumers, the Vietnamese dairy company has secured the expertise of ingredient suppliers including DSM, Beneo and Chr. Hansen as it seeks to bring ‘milk powder closer to the golden standard of breast milk’.
Consumers in the Asia Pacific region will continue to be strongly driven by products with clean label and positive nutrition claims moving into the new year, with food and beverage brands also set to boost innovation to meet these demands.
Fruit product heavyweight Dole has revealed plans to focus on developing more clean label and fortified juice products for the Asia Pacific market, citing rising consumer interest in the region as a major motivation.
Arla Foods Ingredients is helping producers tap into opportunities in the organic kiddies snacks sector in China with two innovative concepts using its Nutrilac range of function protein ingredients.
New Zealand clean label energy drink brand Phoric is resuming its nationwide launch after plans were put on hold during the COVID-19 lockdown earlier in March.
Clean label is an ethos, a consumer demand for transparency, sustainability and responsibility, and sports nutrition currently suffers from a negative perception when it comes to these demands, according to Mintel.
The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.
Australian social influencer-backed health and wellness company Keep It Cleaner is banking on minimalist ingredients and multi-faceted expansion to break into the Asian market.
China's Sirio Pharma has announced a global collaborative R&D effort involving its 100-plus scientists and industry experts to boost innovation for its customers in APAC, Europe and the US.
Ingredients firm AAK has been rapidly growing its footprint in Asia-Pacific across a number of categories, backed by plans for a new plant in the Philippines and a customer innovation centre in Japan.
