Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.
Coca-Cola has launched its first energy drink into the South East Asian market starting with Cambodia and Vietnam to help consumers ‘keep up’, following successful entry into Europe and several other Asian markets.
Coca-Cola India has launched its first-ever beverage targeting sports hydration, which it claims will provide ‘that powerful push required’ for sports activities due to a special formulation of minerals.
Australia is in the midst of an obesity crisis, with two-thirds of adults and a quarter of children overweight or obese. But what do some of the nation's largest food firms believe can be done to tackle the problem, and what role should they themselves...