The Chinese authorities have approved new e-commerce rules, with lawmakers now calling for a 'complete regulatory system' to also cover cross-border transactions.
TSI's Australia MD Ross Norris urged firms operating in China to diversify their sales channels, such as venturing into domestic manufacturing and trade, instead of betting all stakes on e-commerce.
China's cross-border e-commerce or haitao purchases are set to reach US$125bn, but it appears food and nutrition firms need to develop more comprehensive strategies in order to overcome inherent market challenges.