Dietary Supplements

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From the editor's desk

Reason for optimism in supplements market

By Hank Schultz

As the dietary supplement industry enters the century’s third decade there is significant reason to be optimistic about the decade ahead.

High consumption levels of dietary supplements among young, urban Indians

Young urban Indians go wild for supplements

By Ankush Chibber

Easy availability and a growing interest in fitness trends see about 78% of adolescents in urban India consume at least one type of dietary supplement, a survey by the Associated Chambers of Commerce and Industry (ASSOCHAM) said.

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