Guangdong-headquartered direct-selling firm Infinitus has invested RMB$8m (US$1.13m) in upgrading one of its testing centres that covers health foods, food products, cosmetics, and personal care products testing.
South Korean direct-selling company Atomy, which sells health supplements, personal care and household items, is on an expansion spree and is set to enter New Zealand in March, and later in Turkey and the UK.
Herbalife has outlined its plans to engage the healthcare community, including general practitioners, nutritionists, and dietitians, to better educate APAC consumers about the right nutrition intake.
Some dietary supplement brands have adopted e-commerce or are planning to shift their manufacturing facilities in response to COVID-19, said the Philippines’ dietary supplement association.
Herbalife India is aiming to implement a three-pronged approach to its business in the country: supplements for daily nutrition requirements, macronutrients for millennials, and nutrition for professional athletes.
Herbalife is growing fast in India, contributing to the company's positive Asia-Pacific performance in the first quarter of 2019, buoyed by new product launches and improved distribution.
US-based direct-selling health and wellness firm Plexus Worldwide recently launched in Australia, signifying its first step into the Asia-Pacific region.
China’s State Administration for Market Regulation (SAMR) and the Ministry of Commerce summoned all 91 direct-selling firms operating in China to a meeting as part of the “100-day operation” to clean up the health food market.
Direct selling is on the rise in India, with analysts predicting the industry will reach a value of US$8.96bn (Rs645bn) and create almost 20 million jobs in the country by 2025.
Network marketing company Nature's Sunshine posted strong revenue growth in its third quarter by starting to capitalize on its long-awaited entry into the Chinese market, and putting a software problem to bed.
