A Thai energy drink brand is introducing healthier versions of its products as it enters the domestic market, including less sugar and a higher nutrient content, to attract the growing skilled work force in the country.
Japan’s Taisho Pharmaceutical Holdings has released Japan’s first caffeine-free energy drink containing the botanical ingredient, enXtra, which has been clinically proven to improve alertness and focus up to five hours with or without caffeine.
With the Asia Pacific food and beverage food industry growing at a rapid rate over the past few years, and even more advancement predicted to come, we bring you three of the most significant emerging categories showing strong potential for growth moving...
Australian energy drink brand Kanguru is making its debut in Korea next month, with big plans for the local market banking on its ‘real’ ingredients, strong local know-how and understanding of domestic consumer preferences and trends.
The New Zealand food and beverage industry has responded with doubt over the efficacy and benefits of supermarket Countdown’s decision to ban the sales of energy drinks to all consumers under the age of 16.