India’s sports nutrition sector is seeing the rise of local brands, new product formats, and consumption beyond protein powder as consumer knowledge of the category increases, according to Fast&Up and Steadfast Nutrition.
Health supplements in the form of effervescent tablets have a “better lifestyle association” and are receiving interest from pharmaceutical firms and health practitioners for an ability to contain a larger amount of active ingredients in one dose, says...
Here is the round-up of the latest nutraceutical trends in Asia-Pacific, including how demand for self-care and ‘efficient nutrient consumption’ is driving sales growth for Asahi, how omega-3, vitamin D are the most searched supplements in South Korea,...
India’s nutraceutical brand Fast&Up says that males are now more willing to spend on supplements, and this has led to its new men’s health portfolio launched a year ago bringing in 20 per cent more revenue than its more established women’s health...