Consumers are recognising that health and fitness goes beyond having a muscular physique, and are increasingly seeking products that help improve joint mobility, body functionality and overall health, says an industry expert.
Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...
Fenugreek seed’s androgenic effect, which increases testosterone levels in males, makes it a promising nutritional ingredient for fitness supplement, according to a speaker at the forthcoming Vitafoods Asia exhibition in Singapore.
Supplementation of omega-3s EPA and DHA had a positive role in reducing muscle stiffness after exercise, according to new data published in the Journal of the International Society of Sports Nutrition.
Results from two studies—one on mice and another on adult human males—suggest that supplementation of extracts from two plants may enhance muscle strength.