China functional food firm BuffX has outlined its strategy to outgrow the bottleneck seen in tier one and two cities – by launching powder-based ‘breakfasts’ in lower tier cities formulated using traditional Chinese medicines (TCM) concepts.
With concerns of ‘pill fatigue’ and a growing emphasis on convenience and enjoyment, here is our latest round-up of functional product innovation, including developments from Australia, Japan, China, India, and Singapore.
Functional gummies are not only for kids, with Swisse and Power Gummies developing products for adults and emphasising how a twist in formats can evoke a sense of ‘happiness’ and make consumers look forward to their daily dose of nutraceuticals.
Australia's nutraceutical brand Nature’s Way is on track to expand its adult gummy products in China, believing that the category is now well-established due to a slew of new market entrants in the past year.
New Delhi-headquartered dietary supplement brand Power Gummies has developed a formula containing chasteberry, vitamin C, passionflower, and citrus bioflavonoids as key ingredients for alleviating premenstrual syndrome (PMS).