Kirin’s joint venture with Japanese advertising giant Dentsu has launched its first consumer products - a gummy and tablet for cognition containing Kirin’s proprietary matured hop extract.
Daily supplementation with matured hop bitter acids may improve mental processing speed, attention, and concentration in healthy adults aged 45 to 69, says a new study from beverage giant Kirin Holdings Co.
Kirin is planning to develop food and beverage products that contain its proprietary ingredient, matured hop bitter acids, which the firm says have shown cognitive benefits.
A supplement containing a proprietary hop flower extract from New Zealand is entering the US market, positioned for weight management through appetite control.