Singapore-based meal replacements brand Sustyfoods says that convenience and functionality are key purchase drivers, and expects rising demand for savoury options and product formats that are more similar to “real meals”.
Asahi-owned Dear-Natura saw a 106% increase in sales volume last year, making it the 15th consecutive year where the brand has experienced an upward trend in growth since its launch in 2007.
China protein bar ffit8 recorded its biggest sales yet in October, raking in RMB20m (US$3m) for its protein bars, just months after launching, thanks to considerable success on social media and e-commerce.
China-based meal replacement company Ruffood (Chinese name: 若饭) is prioritising product development in its mission to create a new generation of staple yet balanced and nutritional food for Chinese consumers.
Tmall has identified six food and beverage consumption trends that will take the centre stage this year, including the rising demand for sports nutrition products and health-nourishing tonics.
Chinese start-up SMEAL Shanghai Biotechnology is competing for a slice of China’s diet replacement and weight control market by selling its products in an atypical format – by packaging powdered beverage in bottles instead of sachets or tins.
