Asian millennial consumers’ demand for novel and higher-value sports and active nutrition products could play instrumental role in accelerating growth of the sector, insights from GlobalData reveal.
As we enter 2019, we spoke to brands and industry experts, who revealed five key trends expected to shape APAC's supplement and nutraceutical sector in the coming year.
UK beverage brand DRGN (pronounced 'dragon') has set its sights on APAC with its new functional soft drink, which combines ingredients originating from and popular in Asia to target consumers in the region.