Multivitamin

The founders of Vous Vitamins said their goal was to eliminate confusion in the choice of the correct multivitamin. Getty Images

New personalized vitamin firm aims at simpler, safer formulas

By Hank Schultz

A pair of practicing physicians have founded Vous Vitamin, a personalized multivitamin brand that promises to steer customers toward efficacious dosages of nutrients and avoid what they believe to be dangerous overdose possibilities.

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