Chinese authorities are trying to reduce the prevalence of fake food by imposing heavier penalties on manufacturers and sellers until "they are made bankrupt".
At least 300 cases worth roughly US$6.7m (RMB45m) have been identified since China launched a '100-day operation' to stem illegal and unethical practices across the nation's health food and supplement industry.
Heinz's US$1.64 million (A$2.25 million) fine in Australia for claiming that its toddler-targeted snack, Little Kids Shreds, was healthy and nutritious for young children, has sparked calls for action in New Zealand too.