Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.
Coca-Cola India has launched its first-ever beverage targeting sports hydration, which it claims will provide ‘that powerful push required’ for sports activities due to a special formulation of minerals.
Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.
Having production in China has insulated fast growing energy drink brand Celsius from any potential fallout from President Trump’s trade war. Celsius has more than doubled its store count to China to 25,000. The brand is now sold in 47 cities in the country....