Clearer product messaging, science-backed products, and educating consumers and health practitioners are needed to advance Asia’s fledgling liver care category, according to Malaysia’s Nova Laboratories and Singapore start-up DrinkAid.
Malaysia-based Berjaya Pharmacy Distribution is hoping to enter the pharmacy, grocery and food service channels nationwide with its anti-hangover candy, Sober Up.
Singapore start-up DrinkAid has launched an anti-hangover capsule that claims to reduce ‘Asian flush’ due to the use of the “star ingredient” pyroglutamic acid.
