Nutrition products for gut, liver, eye health and sports have recorded strong growth during this year’s Double 11 shopping festival, says China’s leading e-commerce platform JD Health.
The oversupply of infant formulas by various brands has led to a slowdown in revenue growth for Australian organic goat milk specialist Bubs, and the firm foresees that the situation will continue to include the upcoming Double 11 shopping festival.
BYHEALTH said that milk thistle was its bestseller from its international product range during the recent Double 11 online shopping festival in China, with newly launched melatonin also gaining popularity among consumers.
The biggest-selling supplement brands in China’s mammoth Double 11 shopping festival have been revealed, while insights from Swisse have revealed the growing popularity of TikTok as an e-commerce channel.
Australian supplement brand Nature’s Way says its toddler nutrition range Kids Smart has smashed new sales records and was the pivotal in the firm’s overall performance in this year’s Double 11 shopping event in China.
China’s homegrown nutraceutical brand BY-HEALTH smashed sales records under the health and nutrition category across Alibaba-owned Tmall and JD.com during the double 11 Singles’ Day annual shopping event.
