Fast&Up is adding new variations of its electrolytes products, including ready-to-drink and powder stick packs, as it seeks to capture greater market share in the hydration sector.
India’s sports nutrition sector is seeing the rise of local brands, new product formats, and consumption beyond protein powder as consumer knowledge of the category increases, according to Fast&Up and Steadfast Nutrition.
Health supplements in the form of effervescent tablets have a “better lifestyle association” and are receiving interest from pharmaceutical firms and health practitioners for an ability to contain a larger amount of active ingredients in one dose, says...