South Korean brand LYASNU has attributed the popularity of its enzyme powder sticks to young consumers with digestion troubles, whom it seeks to further appeal to with new products targeting facial puffiness, immunity improvement and fatigue relief.
Health foods that claimed to strengthen the immunity, reduce blood lipids, and act as an antioxidant were the top three categories that were successfully granted the ‘blue-hat’ status in China during the first six months of this year.
Almost nine-out-of-10 people surveyed online in Japan have not heard of Health Support Pharmacies (HSPs), a new category of pharmacies that provide consultations on diet, nutrition, health foods and nursing care, alongside prescription medication.
Newly established Australian firm Openway Food, which owns health food brands such as Red Tractor and Raise the Bar, is aiming for further distribution in Asia after gaining traction in China and the US.
China Post has opened its first in-house pharmacy in Beijing, but industry experts have argued that several developments are required if it is to lead to significant new opportunities for supplement firms.