A new vegan supplement brand from India is seeking to tackle health categories that it believes have so far been overlooked, such as the lack of vegan offerings for liver and lung health.
Clearer product messaging, science-backed products, and educating consumers and health practitioners are needed to advance Asia’s fledgling liver care category, according to Malaysia’s Nova Laboratories and Singapore start-up DrinkAid.
Singapore start-up DrinkAid has launched an anti-hangover capsule that claims to reduce ‘Asian flush’ due to the use of the “star ingredient” pyroglutamic acid.
