Livestreaming, social and e-commerce have rose in popularity for the nutra sector since COVID-19 hit, but how far as it progressed, what are the secrets to success, and how are some of the pioneering brands and retailers capitalising?
Building a distributor empire and maximising the ‘private domain management’ of flagship online stores are two of the methods BYHEALTH International is tapping to drive e-commerce sales in China.
This round-up features the retail strategies that brands across APAC are using, including the direct-to-consumer channel by Brand’s Suntory, the pros and cons of livestreaming, and the trending categories in pharmacies.
Some nutrition brands are intending to come out with a team of in-house livestreaming influencers, following a high-profile tax evasion scandal featuring one of China’s leading livestreaming key opinion leader (KOL).
A total of 964 cases of public interest litigation have been filed against individuals and companies for the illegal production, marketing and sales of health foods in China in the last 15 months.
The ever-changing China health foods industry is seeing new waves of trends, with a sudden interest in nicotinamide mononucleotide (NMN), the prevalence of livestreaming in product marketing, and the potential for further e-commerce growth.
A combination of a focus on lower-tier markets and innovative marketing strategies can substantially grow sales of maternal and infant nutrition products, according to Chinese e-commerce giant JD.com.