The global health and wellness brand will lean on new leadership to drive and execute business strategies as the company capitalizes on the category’s explosive growth.
A pair of practicing physicians have founded Vous Vitamin, a personalized multivitamin brand that promises to steer customers toward efficacious dosages of nutrients and avoid what they believe to be dangerous overdose possibilities.
Personalized nutrition is closing in on actionable endpoints that will help companies cost effectively help consumers take control of their personal health, an expert says.
There’s a lot of misuse of science when it comes to marketing personalized nutrition for athletic performance, according to one leading researcher in the field.
