Overseas supplements sold into China via cross-border e-commerce (CBEC) can get popular easily, but supply chain pain points are making it difficult for brands to replenish their goods in time, says the head of Tmall Global.
Singapore dietary supplement brands are seeing a number of key growth opportunities in China, including the demand for eye health products, while women and youths have been identified as the key consumer groups.
In this feature, we bring you some of the latest brands developments in the APAC region, ranging from the bestselling kids supplements brands in Tmall, to H&H’s financial updates, and Fonterra’s move to capture China’s premium consumers’ market.
Alibaba's e-commerce arm Tmall has revealed seven trends in China's F&B consumer market, including small packs, diet replacements, low-sugar, international, Internet sensation, inter-industry cooperation, and cultural element revival.
China looks set to implement new cross border e-commerce (CBEC) rules on January 1 next year, according to New Zealand Trade and Enterprise (NZTE). This is likely to lead to additional regulation and taxes for supplement and functional food firms.