Overseas supplements sold into China via cross-border e-commerce (CBEC) can get popular easily, but supply chain pain points are making it difficult for brands to replenish their goods in time, says the head of Tmall Global.
Food and OTC supplements are the two most purchased categories when Chinese consumers buy products from Singapore, according to the latest data from Tmall Global.
Singapore dietary supplement brands are seeing a number of key growth opportunities in China, including the demand for eye health products, while women and youths have been identified as the key consumer groups.
Beauty supplements are the fastest growing category within the health and wellness space on Tmall, according to new insights from e-commerce giant Alibaba.
Tmall Global, the e-commerce platform under Alibaba Group, plans to bring 1,000 new international brands into China over the next 12 months, with food supplements as one of the key categories.
Tmall has identified six food and beverage consumption trends that will take the centre stage this year, including the rising demand for sports nutrition products and health-nourishing tonics.
In this feature, we bring you some of the latest brands developments in the APAC region, ranging from the bestselling kids supplements brands in Tmall, to H&H’s financial updates, and Fonterra’s move to capture China’s premium consumers’ market.
Alibaba's e-commerce arm Tmall has revealed seven trends in China's F&B consumer market, including small packs, diet replacements, low-sugar, international, Internet sensation, inter-industry cooperation, and cultural element revival.
Chinese mothers are buying less infant formula via cross-border e-commerce, while the sales of other nutritional products for infants, such as calcium and vitamins, are increasing.
China looks set to implement new cross border e-commerce (CBEC) rules on January 1 next year, according to New Zealand Trade and Enterprise (NZTE). This is likely to lead to additional regulation and taxes for supplement and functional food firms.
