Retailer Watsons China has established a brand centre which uses multiple offline plus online (O+O) touchpoints, such as its store outlets and Enterprise Wechat, to gather consumer insights for partnering health and nutrition brands.
Researchers from Nanjing Medical University in China have created an image-based dietary assessment embedded in WeChat for pregnant women and have found it to be more accurate than traditional methods such dietary recall.
The United States’ ban of China’s popular social media application WeChat is unlikely to severely impact businesses in the dietary supplement industry, according to an industry expert.
China’s e-commerce giant JD.com has launched a new social commerce platform for selling low priced products, including health foods, in a bid to capture the market in low tiered city markets.
China International Nutrition and Health Industry Summit
E-commerce via social media channels is especially conducive to health food and supplement brands, because it plays into consumers demands for trusted recommendations from fellow users.
China’s Ministry of Industry and Information Technology (MIIT) and WeChat, the country’s messaging service giant, have jointly developed and launched the country’s first WeChat mini programme for infant formula traceability.
Singapore-based dietary supplement start-up, Innoso, is forgoing the popular e-commerce platforms in China and is instead depending on its own WeChat online store to reach consumers in China.