NATURAL PRODUCTS NEW ZEALAND SUMMIT 2017
Blackmores
This award recognises a company which has achieved exceptional results from marketing, advertising or promotion of a service or product, leading to significant market growth.
Blackmore’s developed an integrated marketing campaign to reinvigorate sales and grow market share in New Zealand. Judges were impressed with the company’s success in understanding consumer needs and perceptions, and increasing the brand’s relevance to New Zealand consumers.
![Beauty consumers are most likely to prioritise devices and treatments as solution over supplements. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-supplements-consumers-likely-to-explore-devices-treatments-before-supplements/17712040-1-eng-GB/Beauty-supplements-Consumers-likely-to-explore-devices-treatments-before-supplements.jpg)
