Big turnout expected for HPA-China Seminar at Expo West

By Gary Scattergood contact

- Last updated on GMT

The China market offers significant opportunities for US firms. ©iStock
The China market offers significant opportunities for US firms. ©iStock

Related tags: China

Health Products Association-China (formally known as USCHPA) will be highlighting the opportunities in the country's booming supplement sector at Natural Products Expo West.

The seminar will be held on 8 March 8 from 9 to 11 AM at the Anaheim Marriott in Platinum Ballroom 5. It is a free event and open to all attendees of the expo. 

Jeff Crowther, HPA-China Executive Director, said: "I remember the first time the association held this event. It was on the second floor of the convention centre, with an audience of about 20.

"In 2017, we saw a 10-fold increase in attendance. This growth coincides with the increased interest in China's supplement industry."

This year's agenda has speakers from China Gate Consulting, HPA-China, Informa, Nielsen Group, NSF International and SF Express. 

E-commerce overview

Topics will include: the latest supplement regulations, market environment, consumer trends, social media, cross border e-commerce, logistics, quality assurance, and an introduction to the new expo SupplySide China — of which NutraIngredients-Asia is the international media partner — taking place in Guangzhou in June.

Crowther added: "I've been living in China since 2005 and in that time, I've seen first-hand China's rise as a dominate player in the world of supplements.

"Not only is China a major destination for sourcing ingredients for supplements, but it is now a major market for the sales of finished supplements.

"Although it is a difficult market, it's not one to be ignored. It's the association's hope that the seminar will encourage small- and medium-sized players to investigate the potential."

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