Brand New: Kirin’s probiotic drink, Ajinomoto’s calcium-rich rice topping mix and more

By Tingmin Koe contact

- Last updated on GMT

Kirin will launch the iMUSE probiotic water for daily and sports hydration from January 14 this year. ©Kirin
Kirin will launch the iMUSE probiotic water for daily and sports hydration from January 14 this year. ©Kirin

Related tags: Japan, Australia, MLM

In this round-up, we shine the spotlight on new product launches from big brand names such as Kirin, Ajinomoto and FANCL. We also find out why MLM brand LifeVantage and Australia’s Vitaco are expanding their presence in New Zealand and India respectively.
New Year Drink: Kirin to launch iMUSE probiotic water for daily and sports hydration

Japan’s Kirin Beverage Co will launch its iMUSE Water (Mizu) in January 2020​, containing its proprietary probiotic Lactococcus Lactis Strain Plasma.

iMUSE Water is a sugar-free, calorie-free product that can consumed on a daily basis for health management.

According to the firm, the drink can be consumed at any time, “such as in the event of a sport, as well as in the day-to-day hydration​.”

Top this: Ajinomoto launches rice topping mix in Philippines to increase calcium consumption

Ajinomoto Philippines has released a calcium-rich rice topping mix​ to increase calcium consumption within the Philippines population.

This comes on the back of the eighth National Nutrition survey conducted by the Philippines’ Department of Science and Technology - Food and Nutrition Research Institute (DOST-FNRI) which reported that calcium was one of the essential nutrients lacking in the Filipino diet.

It recorded high inadequacies of calcium intake across all age groups.

Sporting chance: Vitaco’s Musashi enters India’s sports nutrition market amid favourable regulatory change

Australian firm Vitaco has launched its sports nutrition brand Musashi in India​ on the back of a favourable regulatory change.

The firm was in New Delhi earlier last month to promote the products, which includes whey protein powder.

It is now able to export its products from New Zealand where it manufactures hormone-free whey protein, in line with the Indian authorities’ requirements for imported whey protein products.

­­‘A low-hanging fruit’: MLM firm LifeVantage moves into NZ following steady growth in Australia

Utah-headquartered MLM firm LifeVantage has expanded into New Zealand​, following steady growth in Australia.

The firm, which specialises in developing nutrigenomics dietary supplements and skincare products, entered the Australian market seven years ago.

It commenced operations in NZ on November 12.

Winter care: FANCL launching Japan’s first FFC supplement backed by a clinical trial

FANCL Corporation is releasing Japan’s first cold care supplement​, sold under the Foods with Function Claims (FFC) system with clinical trial results.

The firm claims this is the first functionally-labeled food in Japan that has been confirmed in clinical trials using products and submitted results to the Consumer Affairs Agency.

In Japan, Food for Specified Health Uses (FOSHU) require human clinical trials supporting the scientific health benefits of the products.

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