nutraingredients-asia awards 2021

WATCH: India’s MuscleBlaze unveils probiotic and format innovation for sports nutrition

By Tingmin Koe contact

- Last updated on GMT

Related tags: Sports nutrition, India, MuscleBlaze

Indian sports nutrition brand MuscleBlaze is planning to include probiotics in its new product formulations, as well as exploring new dosage formats that can be fitted into consumers’ daily diet.

The brand by Indian firm Bright Lifecare was crowned the Sports Nutrition Product of the Year in last month’s NutraIngredients-Asia Awards​ with its product MuscleBlaze Biozyme Whey.

The judges commended the product’s commitment to high standards and achieving accreditation for its claims and product purity, on top of delivering clear benefits to consumers.

Based on a patented formulation containing plant proteases, the product was designed to aid protein absorption amongst Indians who generally adopt a vegetarian diet.

With gut microbiota a trending topic in the nutrition industry, the brand is now planning to add in probiotics into its Biozyme Whey range to improve sports performance, Kaustuv Paliwal, brand head at MuscleBlaze, told NutraIngredients-Asia.

“There’s a lot of concerns on the gut ecosystem or gut bacteria and how it behaves and how it leads to the overall digestion.

“We are working with our R&D, where we can add a certain probiotic, which enhances sports performance, and we [would] clinically prove that it works,” ​he said.  

In contrast to the US or Australia, sports nutrition products have not yet developed into a type of fast-moving consumer product in India. However, the brand is taking steps to change that.

“It will take some time, but we have already started taking those steps,” ​he said, adding that the company had launched RTD shakes, RTD protein water, as well as protein-enriched peanut butter.

Watch the video to find out more.

Related news

Show more

Related products

show more

Broadening formulation with Postbiotic LAC-Shield™

Broadening formulation with Postbiotic LAC-Shield™

Morinaga Milk Industry Co., Ltd. | 25-Nov-2022 | Technical / White Paper

Postbiotic emerges as a strong biotic solution for functional food and drink products, especially those that probiotic bacteria cannot thrive in. LAC-Shield™...

eBook: Press reset on joint health with Lonza

eBook: Press reset on joint health with Lonza

Lonza | 20-Sep-2022 | Technical / White Paper

It’s no secret the pandemic had a profound and prolonged effect on the way we live and move. Now, consumers of all ages are looking to press reset on their...

Improve DOMS and Postexercise Lactate Accumulation

Improve DOMS and Postexercise Lactate Accumulation

Gencor-Pacific | 07-Sep-2022 | Clinical Study

Hydrocurc®’s clinical study suggests that a highly bioavailable curcumin may facilitate a quicker return to exercise training and/or allow a higher training...

Related suppliers

Follow us

Products

View more

Webinars

Nutra Champions Podcast

Nutra Champions Podcast