There is a never-before-seen demand and online searches for creatine among gym and sports enthusiasts, says Kaustuv Paliwal, who founded India-based sports nutrition brand MuscleBlaze about 12 years ago.
See the latest developments from health and nutrition brands across Asia-Pacific, including how India's MuscleBlaze has managed to increase its market share in the local protein powder market by 10 per cent through the launch of a protein test-kit,...
Indian sports nutrition company MuscleBlaze says its market share in the whey protein powder category had grown by 10 per cent in the past year after launching a test kit that allows consumers and retailers to distinguish between authentic and fake products.
India sports nutrition company MuscleBlaze has developed and launched a test kit designed to detect the presence and amount of whey protein present in protein powder.
Indian sports nutrition brand MuscleBlaze is planning to include probiotics in its new product formulations, as well as exploring new dosage formats that can be fitted into consumers’ daily diet.
India’s sports nutrition brand MuscleBlaze is combining the merits of immune and sports nutrition into one product with the launch of an ashwagandha-enriched whey protein powder.
In this feature, we bring you some of the latest brands developments in the APAC region, ranging from Australia’s Arborvitae expanding brick-and-mortar stores, to India’s MuscleBlaze launching two new sports nutrition products, and Japan’s FANCL releasing...