Omega-3, vitamin D, biotin the most searched health supplements in 2022 – South Korea’s NAVER

By Tingmin Koe

- Last updated on GMT

Omega-3, vitamin D, and biotin were the most searched health supplements online, according to NAVER's big data analysis. ©Getty Images
Omega-3, vitamin D, and biotin were the most searched health supplements online, according to NAVER's big data analysis. ©Getty Images

Related tags South korea NAVER ecommerce

Omega-3, vitamin D, and biotin were the most searched health supplements online, said South Korean search engine firm NAVER, which also operates a same name shopping site.

This is according to the company’s big data analysis based on user activity on its sites between January 2022 and February this year.

The data was recently released as a web page named “Healthy Chart”, which consumers can refer to when deciding the types of supplements to purchase.

naver page
Naver has launched the webpage 'Healthy Chart' showing the most searched health supplements on its platforms between Jan 2022 and Feb 2023.

Information on the most searched supplement products among consumers from different age groups, probiotics and omega-3 products with the highest repurchased rates, supplement products with over 10,000 consumer reviews, as well as new popular products could be found on “Healthy Chart”.

“NAVER has launched a new curated page named ‘Healthy Chart’ that uses big data analysis to recommend customised health supplements based on age and theme.

“It provides a convenient shopping experience for users interested in health by offering recent health trends and product recommendations according to search keywords and purchase data,”​ said the company.

Based on the data, omega-3 was the most search health supplements across consumers between 20s and 50s.

Ranked second is vitamin D for consumers aged 30 to 50, while milk thistle came in second for consumers in their 20s.

Among consumers in their 40s and 50s, biotin was the third most-searched product.

For those in their 20s and 30s, milk thistle and vitamin D were the third most-searched products respectively.

Other products which came in the overall top five chart were lutein, propolis, and vitamin C.

Products categorised under ‘popular these days’ were Chong Kun Dang Health’s I’m Vita C – a powder sachet containing vitamin C and zinc, Vianos Max by True Formula for prostate health, Dang No Top by True Formula for controlling post-meal blood sugar increase, as well as Huons’ Menolacto – a probiotics product for menopause, based on data collected in year 2022.

Products that received over 10,000 reviews include Korea Eundan’s vitamin C 1000, Solgar folic acid 400 MCG tablets, and r-TG Omega-3 MAX 1400 EPA and DHA capsule, based on data collected by January this year.

Most repurchased probiotics

The majority of the most repurchased probiotics came from local South Korean brands.

Acebiome’s BNR-17 probiotics for weight management, for example, was one of the most repurchased probiotics for consumers in their 40s and 50s.

The product was also the winner of NutraIngredients-Asia Probiotic Product of the Year in 2020.

Lactofit by Chong Kun Dang Health was another most repurchased probiotic among consumers in this age group.

Another brand worth mentioning is GC Pharma, as its products are popular among consumers under 30s and in their 40s.

Most repurchased omega-3

Similar to probiotics, most repurchased omega-3 came from local Korean firms, most notably Korea Eundan, Chong Kun Dang Health, Nutricore.

One exception is Natural Plus made in Canada. 

Most of these products claim to improve blood circulation – a claim approved by the Ministry of Food and Drug Safety (MFDS).

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