Japan’s vibrant Foods with Function Claims (FFC) sector will need to keep up with the demand for rigorous scientific evidence and ethical advertising for it to continue its phenomenal market growth, say experts from the country’s health foods associations.
GALLERY: The 10 most-read APAC health and nutrition stories in October 2023
‘Revive with exports’: Japanese associations gearing up for functional foods export opportunities
Family focus: Singapore’s QN Wellness looks to enter healthy ageing market in Vietnam, China
Everyday energy: Active nutrition product convenience crucial to draw in younger consumers – Swisse at Growth Asia Summit 2023
