Calcium was one of the bestselling health supplement on cross-border e-commerce (CBEC) in China, while the top spot went to probiotics on domestic e-commerce platforms during Q1 this year.
Amway plans to invest US$200m in China over the next five years to set up its digital infrastructure, with a global digital innovation centre and a big data centre in the pipeline.
The importance of digital technology and machine learning as a means to provide precise, tailored nutrition took centre-stage at Probiota Asia 2018, as Danone revealed some of the pioneering research it is undertaking in Singapore.
