The scientific validation of ingredients and sensitive marketing strategies are key for brands to drive repeat purchases in Asia’s thriving healthy ageing category, according to an expert panel at our Growth Asia Summit 2022.
Australia’s complementary medicines industry body said that a new advertising code introduced by the national regulator would be a step forward, but was still awaiting clarifications on some key sections.
The health and nutrition market experts at HMT (Healthy Marketing Team) have launched their annual 'Gamechangers' report to help industry players tap into trends as they move from niche to mass market appeal.
The content marketer behind campaigns for Australian organic baby food company Bellamy’s Organic has revealed his top tips on forming an effective content marketing strategy for food and beverage firms.
China's State Administration for Market Regulation (SAMR) has published a list of fake or illegal product advertising cases covering health foods for the first time this year, with many carrying a raft of exaggerated claims.
Only 29.2% of infants aged six months and below are exclusively breastfed in China, with the heavy marketing of infant formula found to be a key factor, a study conducted by the China Development Research Foundation has found.
The International Baby Food Action Network (IBFAN) Asia has levelled serious accusations against infant nutrition firms in 11 APAC countries, claiming unethical marketing practices are rampant in the region.
The Infant Nutrition Council in New Zealand has applied to the NZ Commerce Commission for an extension of the restriction on infant formula advertising, to prevent marketing to parents of children under a year old.
A new case study analysis of advertisements on YouTube videos that are targeted at children in Malaysia has revealed that food and beverage ads appeared the most frequently, with more than half of them promoting non-core or unhealthy foods.
A division of China's state-run investment fund is believed to be among the front runners to snap up Australian vitamin maker Nature's Care, as it embarks on its second sale attempt with a price tag of around $1bn.
A Singapore-based personalised nutrition and cosmetics firm is reporting healthy revenue and customer growth as it expands across the region and prepares to launch its first finished product in Australia.
The ever-growing importance of e-commerce sales for supplements in APAC was underlined in our first state of the industry survey, with almost 70% of respondents believing the channel will ultimately become as important as brick-and-mortar retail.
Blackmores is continuing to suffer from a slump in Australian sales to ‘daigou’ buyers, with overall net profits dropping by 42.8% year-on-year, according to figures for the first nine months of its financial year.
Demand in Asia Pacific for for anti-aging supplements and products is driving global growth for antioxidants, presenting suppliers and manufactures with a lucrative opportunity to boost sales, new market research suggests.
Sales at Chinese infant nutrition firm Biostime dropped by 14% in the first half of 2016 to RMB1.46bn (US$220m), with the Biostime brand – which accounts for 86% of the company’s sales – down 5.4% and the value brand Adimil down 65.7%.