The scientific validation of ingredients and sensitive marketing strategies are key for brands to drive repeat purchases in Asia’s thriving healthy ageing category, according to an expert panel at our Growth Asia Summit 2022.
Australia’s complementary medicines industry body said that a new advertising code introduced by the national regulator would be a step forward, but was still awaiting clarifications on some key sections.
The health and nutrition market experts at HMT (Healthy Marketing Team) have launched their annual 'Gamechangers' report to help industry players tap into trends as they move from niche to mass market appeal.
Identifying key consumers and crafting a message that resonate with them is crucial for new health and nutrition products to survive in the increasingly competitive marketplace.
Stronger scientific evidence for products, a focus on regionalisation and the education of both consumers and the medical sector are three key factors for success in the nutrition industry in India.
The content marketer behind campaigns for Australian organic baby food company Bellamy’s Organic has revealed his top tips on forming an effective content marketing strategy for food and beverage firms.
China's State Administration for Market Regulation (SAMR) has published a list of fake or illegal product advertising cases covering health foods for the first time this year, with many carrying a raft of exaggerated claims.
Stricter infant formula marketing rules in New Zealand have been working well for both industry and consumers so far, according to trade association the Infant Nutrition Council (INC).
Only 29.2% of infants aged six months and below are exclusively breastfed in China, with the heavy marketing of infant formula found to be a key factor, a study conducted by the China Development Research Foundation has found.
Brand owners need to carefully consider the potential pitfalls, as well as benefits, when engaging social media influencers to strengthen the cause of the omega-3 category.
Nestlé is once more the subject of complaints in India, most recently being accused again of attempting to influence paediatricians to promote its infant nutrition products to parents.
The International Baby Food Action Network (IBFAN) Asia has levelled serious accusations against infant nutrition firms in 11 APAC countries, claiming unethical marketing practices are rampant in the region.
Food manufacturers that have backed India's fortification drive could do more to effectively market their products and the wider benefits of the scheme, according to an official from regulator FSSAI.
The Infant Nutrition Council in New Zealand has applied to the NZ Commerce Commission for an extension of the restriction on infant formula advertising, to prevent marketing to parents of children under a year old.
A new case study analysis of advertisements on YouTube videos that are targeted at children in Malaysia has revealed that food and beverage ads appeared the most frequently, with more than half of them promoting non-core or unhealthy foods.
The root cause of under-nutrition and malnutrition is not the lack of nutritional products, but ineffective marketing methods, according to business consulting firm Hystra.
Major food and drink firms are increasingly incorporating influencer marketing into their advertising mix, but the best results are only achieved when brands move beyond seeing it as a simple cash for content or comments transaction.
A division of China's state-run investment fund is believed to be among the front runners to snap up Australian vitamin maker Nature's Care, as it embarks on its second sale attempt with a price tag of around $1bn.
Australian probiotic manufacturer Evolution Health has recorded its highest ever China Singles' Day sales, cementing its position as the bestselling probiotic brand on the Tmall platform.
A Singapore-based personalised nutrition and cosmetics firm is reporting healthy revenue and customer growth as it expands across the region and prepares to launch its first finished product in Australia.
DuPont in Japan says it is striving to spur innovation in the supplement and functional food space for the ageing population by launching 11 ‘smart ageing’ concepts at this week’s HI Japan show.
Quebec-based probiotic maker Lallemand will announce a new range of probiotics designed for children and teenagers at the upcoming SupplySide West show in Las Vegas, September 26 to 29.
The ever-growing importance of e-commerce sales for supplements in APAC was underlined in our first state of the industry survey, with almost 70% of respondents believing the channel will ultimately become as important as brick-and-mortar retail.
Blackmores chairman Stephen Chapman announced today the appointment of Richard Henfrey as the company’s new CEO, following the resignation of former CEO Christine Holgate.
Mannatech has launched its GlycoCafé coffee product in Korea, with the firm claiming it can improve cognitive function, provide antioxidant support and aid cardiovascular health.
The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.
There is vast scope to increase functional confectionery innovation and sales in China by including iron, collagen and taurine in products, according to analysts.
Blackmores is continuing to suffer from a slump in Australian sales to ‘daigou’ buyers, with overall net profits dropping by 42.8% year-on-year, according to figures for the first nine months of its financial year.
Herbal ingredient manufacturer Mrida Greens has added five more nutrient extracts to its herbal extracts product portfolio, and announced plans to venture into the business-to-consumer space.
Demand in Asia Pacific for for anti-aging supplements and products is driving global growth for antioxidants, presenting suppliers and manufactures with a lucrative opportunity to boost sales, new market research suggests.
Sales at Chinese infant nutrition firm Biostime dropped by 14% in the first half of 2016 to RMB1.46bn (US$220m), with the Biostime brand – which accounts for 86% of the company’s sales – down 5.4% and the value brand Adimil down 65.7%.
Chr Hansen’s educational role and dedication to clinical documentation has secured its strong position in Asia’s probiotics market, according to the VP for sales in Health and Nutrition.
