New Zealand-based FMCG company Red Shoots says consumers are increasingly looking for products with functional benefits in supermarkets, which has sparked partnership opportunities with major retailers.
This round-up looks at how brands from Singapore and Australia have formulated postbiotic supplements and coffee, as well as how a South Korean vitamin sachet brand is planning to expand its presence in South East Asia.
A probiotic beer developed by researchers from the National University of Singapore (NUS) has finally hit the market, launched by start-up Probicient in collaboration with bar and restaurant chain Brewerkz.
UAE non-alcoholic drink online marketplace and distributor Drink Dry says that functional beverages are an emerging trend in the region and is looking to list more of such products on its platform.
Functional juice company Doki Doki has developed a beauty-from-within product that reduces photosensitivity and hyperpigmentation using prebiotic as the key ingredient.
