Premium positioning: Fonterra seeks to capture South East Asia's cultured milk drink market with new launch

By Tingmin Koe

02-Jun-2022 - Last updated on 02-Jun-2022 at 02:52 GMT

Fonterra has launched its first brand of cultured milk drinks in Singapore, where it hopes the low sugar, novel flavours and evidence-backed probiotic strains will resonate with the consumers.

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