Singapore-based EGA Wellness’ specialised usage of Ayurvedic principles in its personalised juices and wellness plans secured five-fold growth during the COVID-19 pandemic after the demand-for immunity-boosting products exploded.
Vedix, a brand from India, is giving traditional Ayurveda formulations a modern twist by making them into new dosage formats and adding ingredients which can act synergistically with the age-old formulas.
A new herbal formula for joint health has debuted on the market to compete with old category standbys glucosamine and chondroitin. The Indian/American company behind it says its vegan positioning and clinical backing sets it apart.
India’s Ayurveda nutraceuticals and medicines industry players have welcomed efforts by ministers and the World Health Organization (WHO) to promote the safe and effective use of traditional medicines, but has also urged for clearer regulatory guidelines.
A number of nutraceutical companies from the US and Europe, including algae omega-3 maker Qualitas Health and botanical-based supplement firm Legacy Healthcare, are tapping into the fast-growing nutraceutical market in India.
Australia’s Therapeutic Goods Administration (TGA) will conduct compliance checks on listed medicines that are based on TCM, Ayurveda or other traditional paradigms, with firms urged to re-evaluate their products.
India’s Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy) is aiming to put a stop to false claims for the treatment or prevention of COVID-19 by setting up a task force to evaluate products and practices.
Indian researchers have developed a prototype of a sugar-free version of asava – a traditional Ayurveda medicine traditionally used to treat problems in the nervous, blood circulatory and respiratory systems.
India’s Ministry of AYUSH has attracted criticism from medical experts for suggesting alternative medicines, such as Ayurveda, homoeopathy, and unani practices, could act as immunity booster against the deadly novel coronavirus.
Indian firm Pure Nutrition is bringing what it claims is higher bioavailability in ayurvedic nutraceuticals to adults aged 32 to 60, while also planning to open up to 100 retail outlets in the country.
India's Kapiva Ayurveda is seeking to improve its sourcing of raw materials through a partnerships with local farmers and a possible investment in agricultural land, as it strives to secure sales of $US43m
The Food Safety and Standards Association of India (FSSAI) has announced its collaboration with the Ministry of Ayush on possible standards for ayurvedic ahaar, or traditional ayurvedic foods, as a separate category.
Amway India is striving to promote the health benefits of traditional Indian herbs to consumers in the market, having recently conducted a series of seminars showcasing its Nutrilite Traditional Herbs range of supplements.
Recreationally active men who ingested 500 mg of aqueous ashwagandha extract experienced ‘statistically significant improvements’ in average squat power and peak bench press power compared to those who took a placebo.