Editors' Award for Infant and Child Nutrition Initiative: >Your< Iron Syrup by PharmaLinea
By Guan Yu Lim and Tingmin Koe
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>Your< Iron Syrup is a private label food supplement addressing iron deficiency in children. It is the first supplement that is clinically proven to be able to correct iron status in iron-deficient children and enable them to avoid anaemia.
The judges highly commended the initiative's ability to meet a clearly defined, and so far, an unmet consumer need, as well as its strong scientific grounding.