Japan’s functional food insights part 1: Products with multiple health claims on the rise – exclusive data
Products with multiple health claims were on the rise in Japan’s Food with Function (FFC) market with numbers expected to surpass 300 this year, according to exclusive data revealed in the first of our spotlights on the market.
Out of the 221 FFCs launched in April to June this year, more than one-third (80) are FFCs with multiple claims.
From last April till March this year, there were nearly 200 such products launched. In 2018, it was slightly more than 150 and less than 100 in 2017.
The number of FFCs with multiple health claims launched this year is expected to hit at least 300.
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