Yakult ‘sachets’ into shelf-stable probiotic supplement space in Japan with new launch
Yakult Japan launched its first shelf-stable probiotic supplement – a sachet containing two of its exclusive probiotic strains, its lactic acid bacteria (Lactobacillus casei strain Shirota) and bifidobacteria (Bifidobacterium breve strain Yakult).
Globally, the firm is known for its fermented probiotic milk beverage, but in its home market, its also develops consumer products including yoghurt, soymilk, juice, sports drink, noodles as well as kale, multivitamin and mineral, glucosamine, collagen, DHA and EPA supplements.
The new probiotic supplement is available in powder form, and each sachet contains more than 100 million of each probiotic strain. Other ingredients include maltodextrin, potato starch and corn starch.
Lactobacillus casei strain Shirota has been studied for its effect on gut health, cognitive benefits, relieving constipation, and reducing inflammation. On the other hand, Bifidobacterium breve strain Yakult has studies on immunity and skin health.
