Personalised nutrition in Japan: FANCL launched ‘Personal One’ supplement service
Japanese supplements and cosmetics firm FANCL has launched a new personalised supplement service, Personal One, utilising data from consumer questionnaires and urine tests.
FANCL believes it is the first major supplement manufacturer to provide such a service, according to Toshihiro Tomita from the public relations group at FANCL Corporation.
He told NutraIngredients-Asia: “Personalisation optimising services according to personal interests such as beauty, health and fashion is advancing. Some venture companies have already implemented personalised supplements. However, we are the first service provider for a major supplement manufacturer.”
He observed the demand for supplements have been increasing rapidly as interest in healthy life expectancy increases, especially in ageing Japan.