Caffeine-free rush: Japan’s Taisho launched first botanical-based energy-boosting beverage
Japan’s Taisho Pharmaceutical Holdings released Japan’s first caffeine-free energy drink containing the botanical ingredient, enXtra, which has been clinically proven to improve alertness and focus up to five hours with or without caffeine.
The carbonated drinks were sold under the Raizin brand, and the two variants are hard ginger (ginger flavour) and fruity thunder (fruit flavour).
enXtra is manufactured by India-based Enovate Biolife which was awarded the NutraIngredients-Asia award in Ingredient of the Year (Sports Nutrition) last year.
enXtra is extracted from the rhizome of the ginger plant Alpinia Galangal and has been backed by three clinical studies in several applications including sports nutrition, weight loss and cognitive care.