A study by Amway China has found that machine learning could be used to provide personalised eye health nutrition by predicting the optimal dosage level for different individuals.
Amway Philippines has launched the Amway Exclusive Shopper Program on its e-commerce site to allow customers to buy directly from the platform amid the COVID-19 pandemic.
This round-up looks at Amway's social commerce, big data ambitions for its health and nutrition business in APAC, H&H's and Blackmores' latest financial updates and more.
Some dietary supplement brands have adopted e-commerce or are planning to shift their manufacturing facilities in response to COVID-19, said the Philippines’ dietary supplement association.
South Korea will see the opening of 150 brick-and-mortar stores specialising in selling personalised nutrition products in the next two year as part of a pilot project, said the Ministry of Food and Drug Safety (MFDS).
In this round-up, we zoom in on new developments in big brands, including how Amway India aims to achieve 90% of its pre-lockdown business by next month, Swisse adopting a ‘digital’ first strategy in India, and Ajinomoto’s debut in the VMS space.
Amway India’s CEO Anshu Budhraja says the firm is hopeful of achieving 80% to 90% of its pre-lockdown business by next month, as the country’s economy seeks to bounce back from COVID-19 pandemic.
The COVID-19 outbreak is calling for MLM businesses, which traditionally rely heavily on face-to-face interaction, to transform its business by adopting new sales channels as social interaction needs to be kept to a minimum.
Amway plans to invest US$200m in China over the next five years to set up its digital infrastructure, with a global digital innovation centre and a big data centre in the pipeline.
Direct selling giant Amway has reported a third year of declining revenue. Sales in 2016 declined 7% to $8.8 billion, with a big drop in China driving the slide.
